Journeys by InfiniGrow

Journeys by InfiniGrow is a free Chrome add-on designed to provide comprehensive visibility into the journeys of your most valued accounts across all channels and campaigns. This tool integrates seamlessly with your CRM, requiring no complex configurations or IT support, and offers automatic unification and enrichment of every touchpoint. It allows marketing and sales teams to align their Account-Based Marketing (ABM) efforts by tracking customer journeys directly from any CRM page within the Chrome browser.

The add-on enables users to identify popular paths of strategic accounts, understand their behavior at different lifecycle stages, and see which channels, campaigns, and content they engage with most. It also provides insights into the buying group, differentiating between the actions of champions and decision-makers, and offers data on content engagement to better understand individual needs.

Journeys by InfiniGrow helps tell the story of the entire deal by tracking target account activities post-sales touchpoints and analyzing their behavior at various sales funnel stages. It uncovers first-party buying signals, such as page visits and engagement with campaigns, to prioritize sales outreach and craft personalized communications.

The tool supports marketing, sales, and revenue operations teams by ensuring data integrity and consistency through automated lead-to-account matching, contact deduplication, campaign matching, and channel mapping. Real-time Slack alerts keep teams informed of account engagement activities, enabling quick collaboration and decision-making.

With privacy and data security as priorities, Journeys by InfiniGrow is GDPR and CCPA compliant and SOC2 certified, offering read-only access to Salesforce without modifying CRM values. This add-on simplifies ABM optimization, helping teams identify high-impact channels, content, and outreach tactics, and providing a holistic view of marketing ROI.