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Positional is a comprehensive toolset designed to enhance inbound marketing and SEO strategies by focusing on actionable results rather than vanity metrics. It integrates the entire workflow from keyword research to content optimization and analytics, making it a robust solution for content and SEO teams.
The platform offers a variety of features including keyword research, tracking, and clustering, which provide insights into search volume, keyword difficulty, and trends. Competitor research tools help identify keyword gaps by comparing your domain with up to three competitors, while social listening capabilities allow for tracking brand presence and industry trends through tailored alerts.
Content optimization is streamlined with intelligent recommendations that improve term frequency, related keywords, sentiment, readability, and word count. The tool also generates dynamic unanswered questions to enhance content depth. Content analytics features include granular heat mapping, paragraph scoring, and user experience metrics to identify and rectify underperforming content areas.
Buyer journey analysis tracks user flows from entry to conversion points, highlighting engagement and drop-off points. Internal linking suggestions ensure highly contextual links across your website, improving navigation and SEO. The editorial calendar feature allows for customizable tracking of various content types, facilitating collaboration among team members.
AutoDetect flags AI-generated content and checks for plagiarism, ensuring originality. Site audits identify and prioritize SEO issues, providing a site score based on error severity and frequency. These audits can be scheduled to run automatically on a monthly basis.
Positional is backed by Y Combinator and is designed to empower companies to grow faster by providing tools that save time, enhance content quality, and improve search rankings.
Pricing
Positional offers four pricing tiers: Free, Lite, Base, and Growth. The Free Tier is $0/month with limited access, one seat, and five reports per month. The Lite Tier costs $49/month (or $40/month if billed annually) and includes one seat, one domain, and access to tools like Optimize, Site Audit, and Content Analytics. The Base Tier is $99/month (or $82/month if billed annually) with three seats, three domains, and additional tools such as Keyword Tracking and Competitor Research. The Growth Tier costs $399/month (or $332/month if billed annually) and includes five seats, ten domains, and all available tools, including Social Listening and Buyer Journeys. Additional seats cost $50 each per month.