Pathway

Pathway is designed for modern research and product design teams to swiftly test UX solutions, offering a comprehensive suite of tools to create smart UX tests in minutes. Users can craft a variety of usability tests, surveys, and asynchronous user interviews using diverse methodologies. The platform supports testing on Figma prototypes, A/B testing design options, gathering product feedback, running discovery surveys, assessing information architecture with card sorting, validating product copy, and conducting first click and 5-seconds tests.

Pathway stands out with its intuitive yet powerful builder that allows users to add and mix blocks with ease, incorporating powerful logic. AI-driven questions enhance the depth of insights by reading context and asking follow-up questions. The tool ensures reaching the right audience globally with over 400 filters and access to testers in 130+ countries, all at competitive prices starting from $1 per respondent. Users can integrate external respondent panels and add screeners for precise targeting.

Detailed reports generated by Pathway include videos, interaction paths, heatmaps, and smart survey analysis, providing all necessary information for informed decision-making. Reports can be easily shared via links and exported in .csv or .xlsx formats. Pathway AI further streamlines analysis with features like text response analysis.

Pathway offers flexible pricing plans, from a free tier with basic features to a comprehensive enterprise plan with unlimited users and custom enhancements. The platform is praised for its ease of use, reliability, and affordability, making it a valuable tool for both individual researchers and larger organizations.