Mixpanel Events 2.0

Mixpanel Events 2.0 offers accessible event analytics with a focus on affordability and user-friendliness. With the Growth plan, users receive 1 million events for free, and subsequent events are priced at $0.00028 each, significantly reducing costs compared to traditional SaaS pricing models. The platform provides essential tools for analyzing user interactions, including insights, funnels, retention, and flows reports, along with impact and statistical significance analysis.

Users can access unlimited reports and 20,000 monthly session replays on the Growth plan, while the Enterprise plan offers unlimited monthly events, advanced analytics, and comprehensive data governance and security features. Early-stage startups can benefit from a free first year on the Startup Plan, given they meet specific criteria.

Mixpanel ensures robust data handling with features like ingestion and export API access, mirror data warehouse tables, and compliance with GDPR, CCPA, and SOC 2 Type II standards. Security is enhanced through project and report-level roles and permissions, SAML-based SSO, SCIM provisioning, and customizable data retention policies. Additional support includes onboarding customer success, a dedicated account manager, and a Slack shared channel for better communication.