Maillayer

Maillayer is a self-hosted email marketing platform designed to offer a cost-effective alternative to subscription-based services like Mailchimp. With a one-time payment model, it eliminates recurring fees, allowing users to host and manage their email campaigns independently. By integrating with Amazon SES, users can send emails at a low cost of $0.10 per 1,000 emails, leveraging Amazon's reliable infrastructure for delivery.

The platform supports the creation and management of email campaigns with features such as performance tracking, location-based analytics, and device and browser insights. Users can organize their contact lists through easy CSV imports and manual additions, and can connect with various platforms like Firebase, Airtable, and Google Sheets for seamless data synchronization.

Maillayer ensures robust email delivery with DNS and DKIM verification, and offers a simple three-step setup process to authenticate and start sending emails quickly. The platform provides detailed metrics on email engagement, including opens, clicks, and bounces, and supports domain warmup to gradually increase sending volume and build reputation.

For businesses managing multiple brands, Maillayer allows for personalized sender details and branding, with the ability to create reusable templates. The platform also includes a Transactional Email API for automated email sending via custom templates and supports email sequences triggered by new contacts.

Real-time analytics provide comprehensive insights into campaign performance, and users benefit from lifetime updates and support for unlimited domains, contacts, campaigns, and brands with advanced analytics capabilities. Maillayer's straightforward setup and user-friendly interface make it an attractive solution for businesses looking to reduce costs and maintain control over their email marketing efforts.