Cello

Cello is an all-in-one referral platform designed specifically for B2B SaaS companies, enabling users to automate their word-of-mouth marketing. The platform allows businesses to reward users and affiliates for sharing their products, thus turning users into a valuable growth channel. Cello integrates seamlessly with existing tools, offering features such as automated payouts through Stripe, multiple sharing options, and real-time performance tracking. It supports various reward options, including recurring rewards based on monthly recurring revenue (MRR), and can handle payments through PayPal and Venmo, with additional reward options like gift cards and product discounts coming soon.

The platform is designed to be easy to set up, requiring minimal development time, and offers a frictionless sharing experience embedded directly into the product. It supports localization in multiple languages and complies with international data protection regulations, including GDPR. Cello's pricing model is success-based, ensuring that businesses only pay when their referral programs generate revenue. The platform has been praised by users for its ease of use, robust features, and excellent customer support, making it a reliable solution for driving user-led growth.